Hi I’m Gary from organicweb.com.au and I’m a Mailchimp partner. We can use merge tags in Mailchimp to
personalise our content. For example we could use the first name merge tag to
insert the recipients first name but what happens if we don’t have a person’s
first name? Well Mailchimp by default enters nothing, an empty value, so let me
show you how we can set what will appear if we don’t have a person’s first name.
So in Mailchimp itself I’m in my audience. If I click “view contacts” I then
click “settings”, “audience fields and merge tags”. On the left hand side I can see the
fields in my audience. On the right hand side we have the default merge tag value.
So looking at the first name field label there’s nothing in the default merge tag
value for the first name so I could enter something in here that would
appear as the default if I don’t have a person’s first name. So for example
“customer” then at the bottom of the screen, you might not be able to see it
because the video might be in the way, but I click “Save Changes”. And now if I use the first name merge
tag value and I don’t have a person’s first name the word “customer” will appear.
Thank you for joining me.